Together with the municipalities of Gsteig and Lauenen, the municipality of Saanen forms the Saanenland. It is located in the western Bernese Oberland and borders the canton of Fribourg to the north, the canton of Vaud to the west, the canton of Valais to the south and the Simmental and the rest of the canton of Bern to the east. Saanen is a regional centre municipality and the location of the destination Gstaad, which is part of the municipality.